The average person takes 5 seconds to decide if an envelope is worth opening. Handwritten messages get opened.
The latest reports indicate that field sales cost a company $500 to $650 per call. One of the reasons for this high expense is the time value of top sales executives who earn $75,000 to $250,000 a year.
S.U.R.E. Fire Direct Response Marketing, Russell Kern, 2001
Research shows that 45% of all sales inquiries from any source convert to a sale within 12 months
Print advertising and press releases study conducted by Cahners Business Information.
- 23% of the companies inquiring had purchased the product or service advertised
- 67% said they were still planning to buy
- 10% said they were no longer considering a purchase
Of those who made a purchase
11% bought within three months. 17% within four to six months. 25% within seven to twelve months. 47% bought more than twelve months after inquiring.
S.U.R.E. Fire Direct Response Marketing, Russell Kern, 2001
Factors that influenced whether they would open the envelope
- Handwritten envelopes were the most likely to be opened
- Type of postage was the second most important factor with a preference to stamps and an aversion to third-class permit postage
- The third most important factor is the presence of a return address
A study by Pitney Bowes of 420 consumers
Regardless of the term used, relationship marketing is a series of communications that build positive awareness and trust in future buyers. Nationally, less than 25% of all sales inquiries are followed up.
If you can beat the national average, you will be viewed as more responsive than your competitors.
S.U.R.E. Fire Direct Response Marketing, Russell Kern, 2001
Six months after expressing interest
- 26% purchased the type of product promoted
- 56% planned to buy
- 33% still had budget authorization for the purchase
Earl Wilson and Associates
Based on more than 2000 did-you-buy survey questionnaires
An estimated 80 percent of leads are typically lost, ignored or discarded, compromising top-line revenue growth. Some 73 percent of respondents in this survey say their company has no process for re-qualifying and revisiting business leads.
Source BPM Forum
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Process & Pricing
What's involved and what will it cost
Process
To see an example of how the process works, view our Sample Campaign.
- We work with you to develop a customized communication strategy specifically for your industry, company and target audience
- We will then create a simple but effective 12 month communication schedule to keep your name in front of your prospect with 3rd party articles, case studies, white papers, etc which are objective and helpful for your prospect
- Then we add your personal touch to deepen the connection between you and your prospect or client. We do this by using your handwriting, voice and your e-mail address.
- Next we manage these communications and take care of sending the appropriate message on the agreed upon dates and prospects.
- Finally, we provide detailed reports on deliverability and activity to you for faxes, outbound voice mails and e-mails.
Pricing
There are three elements to our pricing structure:
- One time setup fee. This will vary depending on the project complexity.
- Monthly management fee.
- The cost to create and send the communications. This varies depending on the types and frequency of the communication mediums used.
We can quickly put together pricing scenarios for you right over the phone. In addition, we have a return on investment tool that will help you determine if Rainmaker's OSA is a good fit for you.
Please call to schedule a time to review your requirements, estimate your costs and determine your estimated return on investment. The call typically lasts for 30-45 minutes.
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