Sample Campaign
Introducing Paula Prospect |
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Introducing Andy Linn |
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- Good candidate for your product or service.
- Not ready to buy / Not in the budget / Happy with current vendor.
- She left the door open / OK to keep in touch.
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- Company sales executive.
- Large list of prospects that he can't manage himself.
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Your Communication Strategy
Paula receives a handwritten postcard from you letting her know that you will be in (her city) this month and you would enjoy getting together to update her on products and services that would be a good fit for her company. You ask her to call you to schedule a date and time.
She calls you and thanks you for keeping in touch and would like to meet but can't for 2 months.
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Example
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Your Communication Strategy
Paula receives an e-mail from you with a link to a white paper.
2 months ago you scheduled to meet with her this month. After discussions she expresses interest to move to the next step.
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Example
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Your Communication Strategy
Paula receive a handwritten yellow pad piece of paper informing her about a recent win your company has had with a large fortune 500 company.
Your partnership with Rainmaker Marketing's OSA program successfully converts a prospect to a buyer. It's time to call Rainmaker Marketing again to develop your next 12 months of communications!
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Example
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Now, how many new clients will you bring to the company if you use Rainmaker Marketing's OSA program to communicate with 250, 500, or 1,000 prospects every month? Do the math!
The Communication Strategy
We are not primarily trying to sell. Our goal is to help you stay top of mind with your prospects. Your prospect or client will receive communications from you that educate them, give them insight or helps them make better decisions relating to your product or service. They will be much more likely to seek you out when they are ready to buy.
We will spend 10-30 hours with you formulating your prospect communication strategy for the next 12 months. We will use your words, personality, voice, strategy and handwriting in developing the content. We will make sure it gets delivered to your prospect or client on a consistent basis and in a personal, non-marketing way.
Most long term sales are the result of building relationships with your clients beginning with a casual conversation and building a bridge of communications. OSA facilitates an easy way to maintain this relationship between you and your prospect who will become your client, the OSA way!
You will be working with the creator of the OSA service, Craig Harrell, and others to develop your strategy. He is the President of Rainmaker Marketing and will take a personal interest in helping you to achieve your lead generation and new business goals and objectives. As a 20-year sales veteran he understands what it's like to be on the frontline.
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